Healthy Living

Sep 22, 2010 3:11 PM by Carina Corral

Breast Cancer Awareness PSAs to hit the airwaves

You will start to see and hear a variety of Public Service Announcements on television and radio featuring breast cancer survivors.

It is part of a campaign launched by the Mammography Saves Lives Coalition aimed at clearing up the confusion regarding when, and how often, women should get mammograms.

The coalition suggests women start mammograms at age 40 stating statistics such as 40 percent of patient years of life saved by mammography are in women aged 40-49, 1 in 5 breast cancers occur in women aged 40-49, and the ten year risk for breast cancer in a 40-year-old woman is 1 in 69.

It also states mammography has helped reduce breast cancer mortality in the U.S. by nearly 1/3 since 1990, 3/4 of women diagnosed with breast cancer have no family history of the disease and are not considered high risk, and even for women 50+ skipping a mammogram every other year would miss up to 30 percent of cancers.

The campaign coincides with October being National Breast Cancer Awareness Month.

Click here for more information on the Mammography Saves Lives Coalition.


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