Posted: Jun 21, 2012 5:17 PM by KSBY News, Carina Corral
Updated: Jun 21, 2012 5:17 PM
Locally produced bottles of wine are being sold solely for the benefit of breast cancer survivors.
Wedell Cellars absorbs all the costs to make its Enchancement Rose in an effort to send as many women as possible to a breast cancer retreat.
Its rose is made of free run juice from Wedells' pinot noir that would normally be thrown away.
"We would pour it down the drain. The common knowledge was pinot noir did not make a fine rose, but I now completely disagree with that," said Maurice Wedell, owner of Wedell Cellars. "Now we put them in stainless and ferment them separately and we end up with this beautiful wine," he added.
The beautifully bottled rose stands out in more ways than one.
"A common misconception about rose is that its going to be sweet; in fact, this rose is bone dry and that dryness allows the complexity to show through rather than being covered up with sugar. So the wine is very food friendly, very refreshing and consumers are really liking it," said Winemaker Kirby Anderson.
The Wedells are also pouring their generosity into retreats for breast cancer survivors by donating 100 percent of the rose's sales to the non-profit organization Enhancement, Inc.
The label's artist, a breast cancer survivor herself who also lost her sister to the disease, helps to organize the getaways.
"We do percussion drumming, we do collaging to help women tell their stories, we do yoga, we do a whole variety of activities and we bring together women who have had a similar experience," said Joanne Beaule Ruggles.
It is a weekend stay at a local resort that many women would normally not be able to afford.
"To see these women who cant afford to have this kind of experience supported by an act so generous is really lovely," said Beaule Ruggles.
So far the Wedells have raised about $6,000. They hope to sell another $6,000 from this first batch and plan to keep making Enhancement Rose indefinitely.
Each bottle is $25.