H-CENTRAL COAST

Aug 23, 2013 7:21 PM by Jeanette Trompeter

Changing of guards at JLohr Vineyards

J. Lohr Vineyards & Wines has appointed a second-generation family member and winery co-owner to the position of CEO. Steve Lohr will take over as CEO and chairman of the board. 29-year J. Lohr wine-making veteran Jeff Meier was promoted to president and will continue as COO of J. Lohr Winery.

Steve Lohr, who previously held the position of EVP/COO, J. Lohr Vineyards, will assume overall management, including sales and finance of J. Lohr Winery's internationally distributed portfolio of vineyard-driven wines, and J. Lohr's two wine centers in Paso Robles and San Jose, California.

Jeff Meier will manage the wine-making facilities in San Jose, Paso Robles and the nearly completed winery in Greenfield, Monterey County, and continue leadership of wine-making and marketing.

As the company's founder, wine industry pioneer Jerry Lohr will manage the company's extensive estate vineyard holdings in Paso Robles, Monterey County's Arroyo Seco and Santa Lucia Highlands appellations, and St. Helena in the Napa Valley.

Second-generation co-owners VP Marketing Cynthia Lohr and Director of Wine Education Lawrence Lohr will continue to be highly involved in their positions.

"These appointments are about the long-term sustainability of our winery. Jeff and Steve have worked alongside me for a combined seventy years, so passing the baton feels like a natural progression in the evolution of J. Lohr." says Jerry Lohr. "Together, we have built among our leadership team a culture of trust, respect and excellence in all that we do, which I know will be carried forth among future generations."

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