Weird News

Aug 26, 2014 3:36 PM by Associated Press

Crested Butte to be Bud Light's 'Whatever' town

DENVER (AP) - Some people in normally laid back Crested Butte, Colorado, are not up for "Whatever" - a secretive Bud Light plan to paint their mountain town blue and turn it into a fantasy town for an ad campaign.

The Denver Post reports the company has agreed to pay the town $250,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event.

Secrecy has been part of "Are you up for Whatever?" campaign from its beginning at last year's Super Bowl when Arnold Schwarzenegger appeared in a spot playing pingpong with Don Cheadle.

Supporters and opponents packed a town meeting Monday night. They included a man dressed in Mickey Mouse ears who said he objected to the town being turned into Disneyland.

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(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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