Aug 26, 2014 3:36 PM by Associated Press
DENVER (AP) - Some people in normally laid back Crested Butte, Colorado, are not up for "Whatever" - a secretive Bud Light plan to paint their mountain town blue and turn it into a fantasy town for an ad campaign.
The Denver Post reports the company has agreed to pay the town $250,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event.
Secrecy has been part of "Are you up for Whatever?" campaign from its beginning at last year's Super Bowl when Arnold Schwarzenegger appeared in a spot playing pingpong with Don Cheadle.
Supporters and opponents packed a town meeting Monday night. They included a man dressed in Mickey Mouse ears who said he objected to the town being turned into Disneyland.
(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
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