Jul 11, 2012 8:44 PM by Jeanette Trompeter

Go wine-tasting, get into Mid-State Fair free

Here's a deal for you! Go wine tasting at local wineries, get free admission to the Mid-State Fair.The Gold Medal Wine Tour is a marketing promotion designed to drive traffic to tasting rooms of Gold Medal wine winners.

Visitors who make their way along the participating Gold Medal Wine Tour can use their smartphones to scan a QR code (similar to a bar code) of a display poster at the wineries' tasting room.

The scans will be tracked by the Central Coast Wine Competition and once a visitor has scanned three different Gold Medal winery codes, they earn a free admission ticket to the 2012 California Mid-State Fair.

"The Great American Road Trip" is this year's fair theme and tasting room customers are encouraged to take part. See the participating wineries, click here.



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