May 28, 2013 6:27 PM by NBC News
(WLEX) When it comes to advertising, you'd think agencies have come up with just about every possible place to put an ad, but a Lexington, Kentucky ad firm is using a brand new spot to try and sell something: beards.
"Everyone seems to stare at an epic beard, so we thought that would be a great place for an advertisement," says Whit Hiler of Cornett Integrated Marketing Solutions.
Call it a beard-vertisement.
"Beards are really hot right now," Hiler says.
Literally and figuratively. The fast food chain A&W and an automotive company tried it as a promotional deal.
Men with beards were paid $5 to put a mini-billboard in their beard, and it created a lot of buzz.
"Since we've received so much press for the campaign, we've actually had some larger brands as well hit us up," Hiler says.
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