H-WEIRD NEWS

May 28, 2013 6:27 PM by NBC News

Kentucky company hopes to sell advertising space in beards

(WLEX) When it comes to advertising, you'd think agencies have come up with just about every possible place to put an ad, but a Lexington, Kentucky ad firm is using a brand new spot to try and sell something: beards.

"Everyone seems to stare at an epic beard, so we thought that would be a great place for an advertisement," says Whit Hiler of Cornett Integrated Marketing Solutions.

Call it a beard-vertisement.

"Beards are really hot right now," Hiler says.

Literally and figuratively. The fast food chain A&W and an automotive company tried it as a promotional deal.

Men with beards were paid $5 to put a mini-billboard in their beard, and it created a lot of buzz.

"Since we've received so much press for the campaign, we've actually had some larger brands as well hit us up," Hiler says.

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