Mar 3, 2012 1:00 AM by Ariel Wesler

Local Lego club weighs in on new toy line for girls

Legos have been popular building blocks for generations of children, but recently, the company has come under fire regarding its latest line of toys targeting girls. It's called "Lego Friends" and opponents, including some women's rights groups say the new toys reenforce gender stereotypes.

It's playtime at the Exploration Station in Grover Beach. The organization just brought back its Lego Club.

"I like them because I can build anything I want," said one kid.

For Lego though, the problem has been getting girls to want them too. According to the Denmark-based company, only 9 percent of US households with Legos list girls as the primary users.

Lego says it did four years of research with 3500 girls and their moms. The goal? To find out, what would make these blocks more attractive to girls. They came up with "Lego Friends."

The company rolled out the new line earlier this year. They haven't show up at the Lego Club, but we showed parents pictures on my cell phone and asked them to weigh in.

"It's great! Whatever it takes to attract girls," said Eleonora Haber, who has 3 daughters. "Legos are accessible and available in the house, but they don't seem to think it's for them."

"It's totally awesome," said Jacquelyn Moses, mother of two daughters.

And the girls thought it was pretty cool too.

So while boys will continue to be boys, one mother says now girls, too, can share in the fun.

"She would play with her brothers and make houses and little girl things and little tree houses and cafes and kitchens, and they would make space ships, and they would try to blow her up, and they'd have a great time," Moses said.

The Lego Club in Grover Beach meets the first and third Friday afternoon of every month from 2-4. For more information, click here.


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