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McDonald's fish to carry 'sustainable' labeling
Posted: Jan 24, 2013 9:22 AM by Associated Press
NEW YORK (AP) - McDonald's says it will be the first national restaurant chain to carry a label from a group that certifies sustainable fishing practices.
The blue "ecolabel" from the Marine Stewardship Council certifies that the Alaskan Pollack used in McDonald's Filet-O-Fish sandwiches come from suppliers with sustainable fishing practices.
The Marine Stewardship Council also partners with other major chains including Wal-Mart Stores Inc. and Whole Foods. The nonprofit group is paid a royalty by companies that use its label.
Other groups also offer seafood labeling. Last year, for example, Whole Foods also stopped carrying wild-caught seafood that's "red-rated." That indicates it's either overfished or caught in a way that harms other species. The color system is determined by the Blue Ocean Institute and the Monterey Bay Aquarium in California.
(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
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