Â
Sponsored by
BAY AREA
Microsoft's Outlook takes aim at Google's Gmail
Posted: Feb 18, 2013 9:05 PM by Associated Press
SAN FRANCISCO (AP) - Microsoft is so confident it has the Internet's best email service that it's about spend at least $30 million to send its message across the U.S.
The barrage begins Tuesday when Microsoft's twist on email, Outlook.com, escalates an assault on rival services such as Google Inc.'s Gmail.
After keeping Outlook.com in a "preview" phase since July 31, Microsoft Corp. is ready to accept all comers.
To welcome new users, Microsoft is financing what it believes to be the biggest marketing blitz in the history of email. Outlook.com will be featured in ads running on primetime TV, radio stations, websites, billboards and buses. Microsoft expects to spend somewhere between $30 million to $90 million on the Outlook campaign, which will run for at least three months.
(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
PLEASE HELP US MODERATE COMMENTS
Offensive or inappropriate comments are subject to removal. To report a comment, please e-mail us at feedback@ksby.com, and include the name of the story and information on the comment.
Thank you! KSBY.com
KSBY.COM VIDEOS
-
Moore, Oklahoma residents continue to sift through rubble left by deadly tornado
Views: 8 May 24, 2013 -
Hasay finishes 18th at regionals, fails to advance to NCAA Championships in 10K
Views: 37 May 24, 2013
Comments