Dec 11, 2013 1:08 AM by Connie Tran, KSBY News

Online shopping sales surge for many local businesses, especially during Cyber Monday

Holiday shopping isn't what it used to be. The rush to get down to stores with scores of other holiday shoppers is becoming less popular. The trend now- shop online, from the comfort of your home. NBC News reports online shopping during Cyber Monday was up 17.5-percent compared to last year.

"Most of our business is online and the holidays are strongest for us. November and December are when we see a huge ramp in sales," said Dylan Harris, the receiving manager and content marketing manager for Skate Warehouse in San Luis Obispo.

Skate Warehouse has been in business since 2003, and Harris said about 98-percent of its sales come from its online customers. Skate Warehouse sells skateboards, accessories, clothing, shoes, and more. Harris said it delivers internationally, and has caught the attention from many in the skating community.

He said, "In skateboarding, we're a power house and we do a lot of sales. We're a pretty big part of skateboarding."

Harris said people like the convenience of online shopping and their website offers guaranteed lowest overall prices. The owner of Skate Warehouse said online sales were up 50-percent during Black Friday through Cyber Monday this year from last year.

"We were way up from last year's numbers, and we had Black Friday sales and Cyber Monday sales and using Google analytics, we worked to track both of those to see how well they would do compared to each other. And both were through the roof," said Harris.

But for some, walking into a store and buying merchandise in person will never compare to online shopping. Augustin and Daisy Bracero of Santa Maria made the drive to Skate Warehouse's retail store to shop for their nephew.

Augustin said, "Most of my friends at work, they will wait the 2 or 3 days to buy something online. I'm still a little impatient. I want to spend my money, I want to see it right away."

That is why Harris said they will continue to have a retail store attached to their warehouse, for those who want to come in and shop. The retail store is also especially for the locals, said Harris.

However, he acknowledges that an overwhelming majority of its sales are made online and that is where it's likely to grow.

"It's the future. It has been for a while, and it's just so easy, that's just the way the world works now," said Harris about online shopping.

NBC News also reports that more shoppers are using their tablets and smartphones to buy things online. They say that contributed to the Cyber Monday increases in sales across the nation.



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