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Mar 9, 2010 3:00 PM

Report shows number of soft drinks shipped to schools is down, revenues still up

An initiative that aims to cut the number of full calorie soft drinks out of schools is working.

A new report shows, since the initiative began in 2004, shipments of full-calorie drinks are down 95 percent and calories shipped are down 88 percent.

Fruit juice, low-fat milk and bottled water now take the place of those drinks at elementary and middle schools.

High school students have the same drink options, as well as diet sodas, sports drinks, flavored water and tea.

Former President Bill Clinton, who is involved in the project through his foundation, said a benefit of the program is schools that have not experienced long-term revenue loss.

"We have a win-win scenario. Schools can offer healthier beverages, and maintain revenues that support important extracurricular activities," said Clinton.

The goal is to curb the childhood obesity epidemic; although, the report was not able to determine if the students actually consumed fewer calories.

The initiative is the work of the American Beverage Association, the American Heart Association, and the William J. Clinton Foundation.

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