H-NIPOMO

Feb 9, 2012 10:13 PM by Nikki Ibarra

Roses will cost you on Valentine's Day

Valentine's Day is only five days away and people are already thinking of ways to show their loved ones they care.

For the floral industry, this is one of their busiest times of year. According to Skyline Flower Growers in Nipomo, the floral process begins 12 to 16 weeks prior to the holiday.

A dozen roses around the holiday could cost you up to $75, depending on where you buy. The reason why they're so expensive around Valentine's Day is because of how much money and time it takes to grow these holiday staples.

The cost of roses this time of year won't stop Lisa Walters. "We have to have the roses so we have to buy them," said Walters of Santa Maria.

Lisa will be designing floral arrangements for her friends wedding, which happens to fall this Saturday; three days before Valentine's. "Roses are three times the price before Valentine's Day and after," said Walters.

At Skyline Flower Growers, they consider this time, their Christmas. "This sort of jumps start our year," said CEO/president, Joe Goldberg.

While some consumers are quick to point out exactly how much these roses cost during this time of year, many don't know exactly what goes into growing them. "Because growers have to pinch the crop back in December to force the plants to produce a flush for Valentine's Day. [So] That cuts your production down in December and January, so you don't have as many flowers to sell," added Goldberg.

To heat their two million square feet of greenhouses, Skyline spends up to $50,000 a month on heating.

However, there's one other holiday that takes the cake in terms of busiest for this industry. "Well, it's the old saying, not everybody has a sweetheart but everybody has a mother," said Goldberg of Mother's Day being the busiest. "That's just the tradition, you know, you buy mom flowers for Mother's Day."

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