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Nov 25, 2011 12:56 PM by Liza Sullivan

San Luis Obispo Target opens at Midnight to mob of shoppers

The official start to the holiday shopping season is underway.

A record number of shoppers were expecting to take advantage of Black Friday this year.

Target in San Luis Obispo opened at midnight to a mob of die-hard Black Friday bargain hunters.

Many people waited all year for the door-buster deals, and they took full advantage Friday morning, stocking up on TVs, iPods, cameras, and gaming systems, while saving hundreds of dollars in the process.

"We've been shopping since midnight, which has been intense," said Christine Woodman, of San Luis Obispo.

"This is our third time to Target," said her friend Ali Beckel. "We've been scared off by babies and children, and lots of lines."

The National Retail Federation is expecting 33 percent of Americans to hit stores this Black Friday, and retailers nationwide could rake in close to 50 million dollars.

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