May 24, 2013 2:14 AM by Victoria Johnson

Santa Maria car dealer promo confusion

A Memorial Day sale flyer sent out by a Santa Maria car dealership has some people thinking they were misled. And the dealership says it's all in the wording. The problem is that a flyer was sent out to twenty thousand people by Santa Maria Ford Lincoln.
It said if you matched three scratch-off symbols you'd win a prize.
But the winner had to come to the dealership to get it.
Now some would-be prize-winners are saying they were misled.
The flyers arrived yesterday, saying you could win twenty thousand dollars or a 2013 Ford Escape. Many people scratched off three symbols of twenty thousand dollars, thinking they were winners. After checking their player number, they called a phone number and confirmed they'd won.
But when they showed up at the dealership, they were told since their player number didn't match a prize number, they were only getting a five dollar gift card to Wal-Mart.
That let some players feeling misled.
"It says scratch off for your chance to win...and you scratch it off and there are three twenty thousand dollars symbols there. And you're pretty much, unless you are unable to read, think you've won twenty thousand dollars at that point," said John Beard, a Santa Maria resident.
Beard said he thinks the wording on the flyer is purposely confusing to lure customers on to the lot. KSBY spoke to Eric Silver, the manager of the dealership. He said the wording says only that the scratch-off gives the player a chance to win, but didn't guarantee that the prize was the SUV or the twenty thousand dollars.
Another problem was that the dealership didn't have any Wal-Mart gift cards to give out yesterday, so the manager bought almost 600 cards to have available.



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