H-SAN LUIS OBISPO

Aug 30, 2013 7:36 PM by Katherine Worsham, KSBY News

ShareSLO Social Media Ambassador position eliminated

Six months after Bentley Murdock began acting as the ShareSLO Social Media Ambassador, his position has been eliminated, Rosetta Marketing Group confirmed to KSBY on Friday.

Murdock got the job after a six-week long campaign that included an online vote and a panel interview with community leaders. Locals were encouraged to apply and compete for the position, which was created as part of a social media campaign for San Luis Obispo's Tourism Business Improvement District (TBID).

The position was advertised as a temporary job that would pay $50,000 for one year. The ShareSLO Ambassador would be tasked with engaging residents and tourists on social media and promoting the San Luis Obispo area.

Ryan Allshouse, Senior Associate at Rosetta Marketing Group, which was contracted by the TBID to run the campaign, says around the same time Murdock started working as ShareSLO Ambassador, in March, a ShareSLO Street Team was also created.

Allshouse says the ShareSLO Street Team is made up of more than 100 individuals who are active in the community and promote the area through social networking. Some of them were originally competitors in the ShareSLO Ambassador competition. They are not paid, but Allshouse says they often receive free tickets to events. Allshouse says anyone can participate.

Allshouse says the Street Team was so successful, Rosetta decided that it would no longer employ a dedicated ShareSLO Ambassador.

Murdock was paid for the time he was employed as Ambassador. Allshouse says what remains of the $50,000 salary will go back into the ShareSLO campaign budget.

The ShareSLO.com website is being revamped over the weekend, but more information about the ShareSLO Street Team can also be found on the campaign's Facebook page.

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