Healthy Living

Jun 2, 2014 7:16 AM by Lindsay MacLeod, KSBY News

Teenagers and young adults increasingly exposed to ads for e-cigarettes

Advertising for electronic cigarettes is surging.

Researchers from RTI International found e-cigarette ad exposure to teenagers and young adults tripled in just two years from 2011 to 2013.

A lot of ads appeared on television during shows that were among the highest rated youth programs. More than 80 percent of the ads were from the brand Blu E-cigs.

Unlike tobacco cigarettes, there are no regulations for e-cigarette advertising.

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