Aug 7, 2014 8:01 PM by Connie Tran, KSBY News
A new two-day music festival is set to come to Avila Beach next month. It's called Forever Never Land. Founder Valerie Wang, who is based out of Los Angeles, said the music selection will include rock, reggae, dance, hip-hop, and R&B. There will also be DJs and electronic music, but Wang said Forever Never Land is absolutely not a rave, rather a weekend of fun.
Wang said, "When I was looking at all the different venues in the area, Avila Beach just stood out as a gorgeous place to have this type of festival."
Wang told KSBY News that it's her first time hosting Forever Never Land. The event is marketed as a large two-day party that will have multiple stages and activities around the Avila Beach Golf Resort.
"I'm definitely optimistic and confident that we can show everyone that a festival can still be about the music and the experience and everyone having a good time and not have to be a 'rave' with all the negative connotations associated with that," said Wang.
But traffic, safety, and large crowds still linger on the minds of many people in Avila Beach.
San Luis Obispo County Third District Supervisor Adam Hill said, "There's a lot of unhappiness quite frankly with a lot of the residents. They think there's too many events happening, and it's causing way too many inconveniences."
Hill said the Board of Supervisors can't pick and choose which events will be held at the golf course, because it's private property. However, they did have the power to deny Wang her original concept of having 10,000 attendees. The attendance will be a third of what she wanted.
"Would we have liked to be bigger? Absolutely. But, it's not the end of the road," said Wang.
Wang said she understands the county's decision, but may look into larger venues next year if she cannot grow her event.
Hill said, "It's a golf course, not an events venue."
KSBY reached out to the Avila Beach Golf Resort. Officials there said they've held very similar events like Forever Never Land in the past, so they don't know why this one in particular is catching so much heat.
Hill said the board plans on meeting with the golf course to further discuss the number and type of events they're holding.
Forever Never Land takes place on September 13 and 14. Doors open at 11:00 a.m. and the gates close at 11:00 p.m.
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