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Mar 20, 2014 8:28 PM by Connie Tran, KSBY News

What Cal Poly basketball's win means for school's image

The Mustang madness continues. The big win against Texas Southern on Wednesday not only advanced Cal Poly into the next round of the NCAA Tournament, but the victory also put the Mustangs on the map.

"It's free marketing and it's something that you cannot buy," said public relations professional Courtney Meznarich.

Meznarich, an account coordinator with Barnett Cox & Associates public relations and marketing firm in San Luis Obispo, said the Mustang's appearance at the NCAA Tournament on Wednesday was historic for Cal Poly, but it also made the sky the limit for the team, the school, and the community.

She said, "To have a national stage like that, it was historic, it was a really cool moment."

Meznarich said more recognition can translate to dollar signs for the school. High school students all across the country could watch and could be more inclined to apply to Cal Poly.

"It shows that we're not just a school for academics, we're not just a school for engineering and for agriculture, we've got some really great sports teams," said Meznarich.

Stacia Momburg, the assistant athletics director for marketing at Cal Poly said, "Cal Poly's on the national map now and we were so lucky to find out that we were trending worldwide on Twitter, (and) that President Obama put us in his initial bracket."

And now, hopefully, people will know how to appropriately pronounce San Luis Obispo, as the Mustangs continue their ride into the tournament.

Cal Poly released a statement today saying quote, "Anytime our students receive this level of exposure for their successes, it reflects positively on the campus and university communities overall."

Cal Poly takes on Wichita State on Friday. Wichita State is the only undefeated team in the country.

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