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New app lets shoppers skip checkout line - KSBY.com | San Luis Obispo and Santa Barbara Area News

New app lets shoppers skip checkout line

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There's an app for just about everything now-a-days. The latest? One that let's you scan your grocery store items and pay without having to wait in line. 

"This is the first one I've come across that actually works," said Co-Owner of California Fresh Market, Alfred Holzheu. 

He says he's tested several apps, hoping to find one that works.  

"Because I hated to wait in line. Just hated, hated, hated so I've always had this desire to figure out a way to get around that," Holzheu continued.

Developed by New York based company, FutureProof Retail, the app works with California Fresh Market in San Luis Obispo and Pismo Beach. It's also synced-up with El Rancho Market in Solvang. 

"It sounds interesting and I think I would probably try it," said shopper, Julie Munoz. 

Customers download the California Fresh Market app on their phones. From there, using the app is easy. You simply grab your item, scan it and you're ready to go. 

Before leaving, shoppers scan the QR code at the front of the store. 

A light fixture hanging from the ceiling will either turn blue or green. Blue means an employee will need to inspect the bag. Green means the customer is good to go. The more times a shopper uses the app, the less likely their bag will get checked. 

"We rely on the statistical chance and the bag check and the fact that we have every piece of information about them. Their name, a picture, their credit card, a photo I.D." said Holzheu. 

Though it's still a new concept, some shoppers are warming up to the idea. 

"I think it's so awesome because as a college student I'm always on the go a lot so I might want to come in grab some bananas and head on to class," said shopper, Caiti Feeley. 

"A lot of the times the lines are really long so it would make things quicker and more convenient," said another shopper, Tara Jacobson. 

Holzheu, who has worked in the grocery industry with family since he was just 11 years old thinks the app could be the norm of the future. 

"I think overtime it will be how bricks-and-mortar stores will be able to compete against online shopping which is being a challenge for all of us," he said. 

Holzheu adds that the app won't eliminate jobs. He says he'll move employees into the aisles to help customers with their shopping and recipes. 

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