Director of Sales - KSBY.com | San Luis Obispo and Santa Barbara Area News

Director of Sales

KSBY-TV the #1 station on the beautiful Central Coast of California seeks a Director of Sales to lead its strong advertising sales department. This full-time position located in San Luis Obispo – Santa Maria – Santa Barbara DMA will report directly to the President & General Manager.

The successful candidate will need to bring a history of successful sales leadership as part of their background in order to be considered for this position. Duties will include, but not limited to, creating and exceeding Television and Digital sales budget plans including an emphasis on New Business Development, recruiting, mentoring and training a sales team, and pricing and maximizing inventory. The Director of Sales (DOS) will work closely with the GM and Digital Director to develop and implement custom training as needed for this high performance sales team. The DOS is responsible for maintaining a positive, energized sales team and fostering a culture that rewards excellence and budget achievement.

Skills needed include; strong leadership skills, excellent verbal and written communication skills, advertising sales management experience, a strategic approach to driving revenue growth, proven ability to recruit, motivate and maintain a successful sales team. The DOS candidate will exhibit a mastery of research tools including Marshall Marketing and Nielsen, a high level of proficiency utilizing Matrix for Media CRM software to forecast and analyze business trends, providing and continuing to refine client ROI media reports, and expertise with Wide Orbit Traffic and Media Sales systems.  

A minimum of 2 years of media sales management is required. College degree or equivalent experience preferred.

The Central Coast is a highly sought after place to work and play. Often called the “Happiest City in America,” San Luis Obispo is minutes from the beach, hiking trails and incredible wineries. Plus, as winter is not far away in most parts of the country, you can enjoy the incredible scenery year round in this moderate climate.

If you are interested in applying for this amazing opportunity, please send resume and salary requirements to:

Kathleen Choal
President & General Manager

KSBY Communications is proud to be part of Cordillera Communications, a division of the family owned Evening Post Industries Company.

KSBY Communications is an equal opportunity employer. Pre-employment screening is required including a driving record check and drug screening. Valid California driver license will be required.

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