Mayor Keisha? Ethnic names no obstacle for black candidates - KSBY.com | San Luis Obispo and Santa Barbara Area News

Mayor Keisha? Ethnic names no obstacle for black candidates

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AP National Writer

Atlanta's next mayor could be a woman named Keisha, and observers are abuzz at the prospect. Atlanta mayoral candidate Keisha Lance Bottoms is the latest in a list of candidates whose ethnic-sounding names aren't holding them back from seeking office.

Research has shown that black-sounding names could prove an obstacle for candidates applying for jobs or college, but such bias may be less of an issue at the polls. Such names are a striking contrast from those of black political leaders a generation ago, but could carry less of a stigma with black voters with friends and family who are similarly named.

The 1970s era of the "black is beautiful" movement led to a boom in Afrocentric names, and many of those children are now adults working across American society, including politics.

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