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Arroyo Grande to implement new social media tourism campaign - KSBY.com | San Luis Obispo and Santa Barbara Area News

Arroyo Grande to implement new social media tourism campaign

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The Arroyo Grande City Council recently merged its Tourism Business Improvement District and Marketing Committee into one board and is hoping a new online push will draw tourists and visitors into the town year round.

"We like the Village. It's a neat little place off the track," said Ginger Taylor, owner of The Antique Shop.  

But even with cars filling the street, Taylor says it's not always full of customers.

"Well, the Village itself has seemed to have slower customers. Sales are down for most of us. We often thought about something with a big arrow or a billboard or something pointing to the Village so they'd come off the highway," she said.

A big arrow may not be in the works, but a new plan from the Tourism Business Improvement District could help bring visibility to Arroyo Grande online.  

"We're going out for proposals from marketing companies. We really want to be out there and have an internet presence on Instagram and Facebook and all those venues," said Jocelyn Brennan, CEO of the Arroyo Grande and Grover Beach Chamber of Commerce.

Brennan explained that the $200,000 marketing plan aims to bring tourists to shops and events.

"We have the Jazz Jubilee, we have the Summer Concert Series, there's a beer fest, there's the Strawberry Festival," Brennan said, naming off just a few of the events visitors can experience.

The money to pay for the plan comes from a two-percent tax taken from hotel bills in Arroyo Grande, and business owners like Taylor are ready to pitch in, too.

"Whatever help we could get and however we could participate it'd be super!" she said.

There is concern from residents and business owners about ensuring visitors will have space to park beyond the main drive through town. Brennan says the city would consider putting signs up to direct drivers to parking located behind the shops.

The Chamber of Commerce is accepting marketing proposals until May 15, 2018. The plan will go into place at the start of the next fiscal year in July.

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