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Food truck evolution: Owners strategize as novelty wears off - KSBY.com | San Luis Obispo and Santa Barbara Area News

Food truck evolution: Owners strategize as novelty wears off

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By JOYCE M. ROSENBERG
AP Business Writer

NEW YORK (AP) - Starting a food truck to sell tacos or barbecue on downtown streets may seem easy or fun, but owners are finding they need more sophisticated plans now that the novelty has worn off.

A culinary fad a decade ago, food trucks have lost some luster with office workers and other customers, and even new ones may not draw a crowd.

Many prospective restaurateurs now use trucks as low-cost test kitchens and as literal marketing vehicles. And food truck operators soon realize they need to think strategically - especially about the winter.

Many owners have plunged into the catering business while others park their trucks permanently outside big corporate buildings or bars that serve alcohol but no food.

Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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