First Nike Kaepernick ad to air during NFL opener

Posted at 11:07 AM, Sep 06, 2018
and last updated 2018-09-06 14:07:06-04

Nike has unveiled its first "Just Do It" ad narrated by Colin Kaepernick.

The athletic apparel company plans to air it during Thursday night’s NFL game between the Atlanta Falcons and Philadelphia Eagles and during football games throughout the season.
The two-minute spot released Wednesday highlights superstar athletes LeBron James, Serena Williams, and others.

Kaepernick narrates the spot but first physically appears midway through. As a camera pans to reveal Kaepernick’s face, a reflection of a United States flag is reflected on the facade of a building behind him.

The former quarterback contends he’s been blacklisted from the NFL after protesting injustice and racial inequality by taking a knee during the National Anthem.
In the ad, Kaepernick says, "Believe in something, even if it means sacrificing everything."
The spot’s universal theme is about athletes pushing for bigger dreams. It features young athletes who compete amid various challenges, touching on issues of gender, disabilities and weight loss, among others.