It’s the most famous shopping day of the year, but according to Adobe Analytics, Black Friday may not be the best day to find deals.
“Fifty percent of consumers think Black Friday is the best day to get deals on toys online, but our data suggests it’s actually Cyber Monday,” said John Copeland, Adobe Customer Insights.
But you might not want to wait much longer than that, especially if you have toys like LOL Surprise or Hatchimals on your list.
“We expect a lot of the hot-selling toys will already be out of stock just two days after Cyber Monday,” Copeland said.
Black Friday itself is still the best day for deals on large ticket electronics, Copeland adds, and if you’re shopping for apparel or appliances, Adobe suggests the Sunday after Thanksgiving is the best time to buy.
Following retailers on social media and using browser extensions such as Price Waiter are other great ways to track down the best deals on holiday purchases.
“The good thing about this is you don’t have to spend time at home looking for coupon codes or comparison shopping, because it literally is doing all this work behind the scenes for you,” said retail expert Vera Gibbons.
Adobe is predicting a huge year for online and mobile shopping, expecting consumers to spend more than $124 billion online over the holiday season.
Black Friday spending is expected to reach almost $6 billion, a 17-percent year-over-year growth.