Black Friday blew the doors off sales records with online tallying $6.22 billion, according to Adobe Analytics, up from 23.6 percent from last year.
On Saturday, downtown San Luis Obispo shops welcomed Small Business Saturday, encouraging people to spend their holiday money locally.
For local stores, it could be a boon to sell items online. Adobe Analytics also reported Small Business Saturday was on track to set a new record of $3 billion in online sales.
At least 28 shops in downtown SLO participated in the event.
“The profits are going to a person instead of to a corporation,” said Callie Walter, a sales associate at Len Collective.
She says smaller businesses can source their goods responsibly.
The Downtown SLO Association encouraged people to support the local economy by picking up a “Shop Small Passport.”
Anyone who submitted their passport with more than eight stamps entered to win a gift basket filled with gift cards for downtown businesses.