A new video project asks locals to create a series of short videos encouraging people to wear masks.
Health care providers and education partners in Santa Barbara County are joining forces to launch the "Masked and Mighty" campaign.
The goal is to help save lives, reduce COVID-19 transmission and reopen more businesses and schools with access to vital health care.
The video project asks participants to create a 30-second public service announcement video encouraging residents to wear masks.
Health department officials say the video should be positive and non-political.