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Santa Maria Valley tourism group unveils interactive wine art machine

Posted at 4:57 PM, Sep 18, 2019

The Santa Maria Valley Chamber & Visitors Bureau has launched an interactive, online machine that creates one-of-a-kind works of art out of "Santa Maria Valley wine," and it's all based on your individual specifications.

The machine works by swirling a glass of wine and flinging the liquid onto a piece of paper.

Here's where you come in:

You tell the machine how much wine you want in the glass and how fast you want it to swirl. The process is streamed live online, so you can watch the creation of your wine art as it happens.

Once the wine is splashed onto the paper, the machine takes a photo of the art and analyzes the result to give you a "Swirl Style," such as wild, energetic or adventurous. It also suggests Central Coast activities and wineries.

You can also download the photo of your art for safe keeping.

"We think their take away is that we're fun, you know, we're accessible, you know, that we can laugh and have a good time in our wine region and be removed of sort of the pretentious stigma that may be associated with wine drinking," explains Jennifer Harrison, Director of Tourism at the Santa Maria Valley Chamber & Visitors Bureau.

Harrison adds that they don't use real wine in the making of the art, so no wine is being wasted.

The experience is free and you can give it a try by visiting