Smokey Bear celebrates 75th birthday

Posted at 12:15 PM, Aug 09, 2019
and last updated 2019-08-09 15:15:25-04

Smokey Bear, the Forest Service mascot famous for his, "Only you can prevent wildfires," catch phrase turns 75-years-old on Friday.

The character was first unveiled on August 9, 1944 by the U.S. Forest Service and the Ad Council.

A badly burned cub found after a 1950 fire in New Mexico's Capitan Mountains was named Smokey Bear and was used in promotional campaigns.

Parties are being held across the country to celebrate Smokey's birthday, and for those who can't make it, the Forest Service is encouraging people to join in on Twitter.