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Fewer Americans celebrating Valentine’s Day, but spending is up

Posted at 12:02 PM, Feb 04, 2019
and last updated 2019-02-04 15:02:51-05

Valentine’s Day is just around the corner and while consumer spending is up, fewer Americans are actually planning to celebrate this year.

According to the National Retail Federation, Americans plan to spend an average of $161.96 on their loved ones.

That’s up 13 percent from last year and easily tops the previous record set in 2016.

Total spending is predicted to exceed $20 billion, an increase of six percent compared to last year, which also breaks the previous record.

However, only 51 percent of Americans say they will celebrate Valentine’s Day this year. That’s down from 55 percent last year.

In fact, the number of consumers that celebrate Valentine’s Day has trended downward over the past 12 years, while spending has generally been on the rise.

Experts say the strong economy could be the result of record spending this year.