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Salmon conservation group gets new name during ’24-Hour Give’

Posted at 6:35 PM, Nov 09, 2018
and last updated 2018-11-10 01:23:11-05

Verdin Marketing gave Central Coast Salmon Enhancement a makeover, that is a marketing makeover in just 24 hours.

This was all part of the 24-Hour Give, a 24-hour marketing rebranding.

Central Coast Salmon Enhancement Watershed Projects Manager Steph Ward said a rebranding was necessary because the mission of their organization changed throughout the years.

“Central Coast Salmon Enhancement was founded by fisherman, and fisherwoman to put more fish in the ocean,” Ward said. “And that project doesn’t exist anymore so the organization needed to come up to the present and change it’s name and have our supporters better understand what we do.”

The result, Creek Lands which Wald said helps make local coastal watersheds more resistant for people and wildlife.

She said she is amazed by the work Verdin Marketing did in just one full day and said she can’t thank them enough.