The California Highway Patrol kicked off its Regional Safety Corridor campaign Monday.
The goal of the campaign is simple, to help save lives.
CHP said they want to reduce the number of people killed or injured on Highway 154 in Santa Barbara County.
Officers were deployed to strictly enforce all traffic laws, but they also emphasized some specific issues they often see on the road.
“Currently, it would be not driving distracted and then not driving while under the influence of alcohol or drugs or medications. That is really the main message,” said Officer Kevin McCool, CHP Buellton Public Information Officer.
Between 2013 and 2015, nine people were killed on Highway 154 and about 185 others were seriously injured in collisions.
Three people were killed as a result of DUI and at least 43 people were injured as a result of a DUI crash.