The El Camino Homeless Organization (ECHO) is this year's winner of Verdin Marketing's 24-Hour Give.
The local marketing company's team will work for 24 hours on a new look and feel for the non-profit, a package valued at $100,000.
The updates will be revealed Nov. 22.
Wendy Lewis, Echo's President and CEO, says they are exciting for a rebrand and refresh for the Atascadero-based non-profit, which recently expanded to Paso Robles.
Echo's mission since 2001 "is to empower people in SLO County to make positive change by providing food, shelter, and supportive services," according to its website.
This year's 24-Hour Give runner up, the Food Bank Coalition of SLO County, will receive a package valued at $7,500.
Verdin says the votes that came in this year are the most received in 24-Hour Give history.
