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Central Coast businesses prepare for Small Business Saturday

Posted at 11:38 PM, Nov 27, 2020

If you didn't get all of your shopping done on Black Friday, you might be able to score some deals at local stores.

Small Business Saturday begins Nov. 28 and the Downtown Paso Robles Main Street Association is encouraging people to shop locally with many stores are offering discounts throughout the day.

Jennifer Casados, store associate at Bijou in Paso Robles, is preparing for what she hopes will be a busy Saturday.

“We go out of our way to make sure your shopping experience is very nice and its good for the community," she said.

Many mom and pop shops across the U-S are gearing up for Small Business Saturday.

Elaina Stangle, sales manager at Upfront Gift Store at Studios on the Park, says local stores have much to offer and their products are one of a kind, made by local artists, that can't be found online.

“I am a strong believer of shopping for the small retail shops here in town and anywhere actually…it is so sad to me that people are just shopping online and not getting out there to support the small businesses and I think it is just crucial," she said.

The pandemic pushed many to online purchasing, but local shoppers are ready to support during the holiday season.

“This is our local economy this is what keeps people here and working and this creates new growth," Shopper Ryan Zuelner said.

This year is the 11th annual Small Business Saturday in Paso Robles since it started in 2010 and during the holiday season.

Employees says that the biggest gift the community can give is to support local business.

“For the community it is giving back, each piece in this store, you know we only offer so many pieces of merchandise like clothing, so you get something unique that someone else may not get if they were to shop online,” Casados said.

According to the 2019 Small Business Saturday Consumer Insights Survey, 97% of consumers who shopped on Small Business Saturday agree that small businesses are essential to their community.