Firestone Walker Brewing Company has a new beer designed for those wanting to consume the beverage but avoid the calories that come with it.
Flyjack has all the unique characteristics of a hazy IPA, according to the company, but comes in at 96 calories with five grams of carbs and 4 percent ABV.
The company says the new beer is full of flavor but low in calories and is designed for those "who keep an active and healthy lifestyle, but don't want to sacrifice flavor for fewer calories."
"Beer culture is expanding and is becoming more inclusive," longtime brewmaster Matt Brynildson said. "People care about their lifestyle, they care about what's in their beer, and many care about calories. With Flyjack, we wanted to prove that you don't have to sacrifice flavor for calories."
Recent data reportedly shows a quarter of beer drinkers have wellness in mind when consuming alcoholic beverages.
The company says they went through a rigorous process "to find the right hops that offered the best flavor, texture and fruit; the right malt selection to achieve the signature haze and mouthfeel of hazy IPAs and a yeast strain that ties it all together by accentuating flavor without adding any additional calories."
Flyjack is now available on draft or canned six-packs.
Firestone has facilities in Paso Robles, Buellton and Venice.