New lamp post banners are up along some Santa Maria streets.
Located off Highway 101 at Broadway, Main, Stowell and Betteravia, the banners are to welcome visitors.
The orange, green or blue banners feature grapes, strawberries or classic cars with the message, "Welcome to Santa Maria Valley."
The Santa Maria Valley Chamber of Commerce and Visitors Bureau and the Santa Maria Valley Tourism Marketing District are behind the project.
"We're excited to have these new banners to help welcome guests to our region," said Jennifer Harrison, director of the Santa Maria Valley Visitors Bureau in a press release. "We hope these will echo the Santa Maria Valley's welcoming atmosphere to greet people coming to Santa Maria from Highway 101."