San Luis Obispo County's food bank now has a new name and new look.
What was formerly the Food Bank Coalition of San Luis Obispo County is now just SLO Food Bank.
The updates, which include a new logo and website redesign, were revealed Friday morning by Verdin Marketing as part of its annual 24-Hour Give.
The rebranding package was valued at $100,000.
Atascadero-based ECHO was the initial winner of the 24-Hour Give, ending up with the most community votes, but ultimately decided to transfer the prize to the food bank, which was the runner up.