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New name, logo, website design revealed for SLO Co. food bank

Posted at 12:23 PM, Nov 22, 2019

San Luis Obispo County's food bank now has a new name and new look.

What was formerly the Food Bank Coalition of San Luis Obispo County is now just SLO Food Bank.

The updates, which include a new logo and website redesign, were revealed Friday morning by Verdin Marketing as part of its annual 24-Hour Give.

The rebranding package was valued at $100,000.

Atascadero-based ECHO was the initial winner of the 24-Hour Give, ending up with the most community votes, but ultimately decided to transfer the prize to the food bank, which was the runner up.