Paso Robles real estate company RE/MAX Parkside Real Estate held its 19th annual "Up with Kids" event at Target, Saturday.
The annual event provides school supplies, backpacks and clothes to children in need in northern San Luis Obispo County.
The company interviews more than 100 children throughout the year and selected a dozen kids to go on a shopping spree at Target at 6 a.m..
The company also gave $1,000 scholarships to seven lucky kids.
"By the end of the morning they're bright and cheery and smiley and excited to have their backpack and new school clothes, and that makes all the planning, all the hours we put into this worth every bit," said real estate agent, Fred Bruen.
Bruen says many of the children who participated in the event years ago, come back to volunteer as adults.