Victoria's Secret opened a new store in the Santa Maria Town Center mall on Friday.
The store is located on the first floor near the center court escalators.
Dozens of people waited outside the store on its opening morning.
"I'm so excited about Vicky's coming here to Santa Maria," said Damaris Minor, Santa Maria resident. "I mean, it's nice to go to SLO, you know to go visit there, but it's nice to have something right here in our hometown, so we definitely need it here so we're very excited that it's here."
The mall is hosting a VIP Party in the center court area Saturday, Feb. 22, from 2-5 p.m. to celebrate the store's opening. There will be music, dancing, and games with prizes.
The opening comes one day after word that the private-equity firm Sycamore Brands is buying 55% of the company for about $525 million.