Wellness Kickoff event will feature a re-brand of SLO Hotline

Posted at 11:52 AM, Jan 27, 2021

It's not too late to take time to recharge and refocus your goals for 2021 while supporting a good cause.

Verdin Marketing is hosting a virtual Wellness Kickoff event this Thursday at 4 p.m. in partnership with Transitions Mental Health Association.

"That event will be time for people to take a step back, take a deep breath and really focus on themselves and get grounded," Verdin said.

During the event, there will be live music and drawings for wellness-oriented prizes.

Verdin says Verdin Marketing has been working with Transitions to put a full-month long media campaign focused on the re-brand of SLO Hotline to Central Coast Hotline. The SLO Hotline is a 24-hour 800-number for community members to call in times of crisis, for those or others experiencing suicidal thoughts, and as a resource.

"We, for the last six years, have been doing a gift where we re-brand a nonprofit and we do it in 24 hours," Mary Verdin, president of Verdin Marketing, said.

Verdin says in 2020, calls to the SLO Hotline increased by more than 1,000 people. Jill Bolster-White, the executive director at Transitions Mental Health Association, says nationwide statistics from the Centers for Diseases Control stated four times as many people reported symptoms of depression and three times as many reported symptoms of anxiety. Bolster-White says Transitions has been a resource for many, especially during the past year.

"We've added texting, we've added grief therapy as part of it over the phone for people, and it's completely free, so we've really tried to make sure the community has resources to get through, even now, the beginning of 2021," Bolster-White said.

Bolster-White says the re-branding from SLO Hotline to Central Coast Hotline is a way to emphasize that the hotline is accessible to anyone across the Central Coast.

Verdin says the Wellness Kickoff is free but a donation of $10 is encouraged. To sign up, click here.

SLO Hotline: 800-783-0607