Before COVID, one in six San Luis Obispo County residents experienced hunger every day.
Since the pandemic began, the need for services has tripled.
KSBY and the Scripps Howard Foundation are stepping up with a donation of its own and it hopes the public can match during SLO Food Bank's biggest donation day of the year with Hunger Awareness Day.
"We wanted to present you this check today for $12,000 to help kick off your Hunger Awareness campaign," KSBY general manager Ed Chapuis said. "We realize the need is great and hope it helps in a small way."
You can help make a big impact with just a few dollars.
"With this check, $12,000, we will amazingly be able to feed 84,000 people," SLO Food Bank CEO Garret Olson said. "If your viewers take the chance and match this, together, we're going to feed 168,000 hungry people in San Luis Obispo County, that is just huge."
You can drop off donations at SESLOC Credit Union on Broad Street or donate online by clicking here.