Assemblymember Jordan Cunningham proposes limits on e-cigarette company advertising

Posted at 3:20 PM, Dec 05, 2018
and last updated 2018-12-05 21:41:34-05


Juul has been criticized for targeting its products to children. (NBC photo)

California lawmakers are starting the legislative session with new bills that would place more restrictions on electronic cigarette makers.

Assemblymember Jordan Cunningham (R-San Luis Obispo) introduced a bill on Wednesday that would ban e-cigarette advertising that is targeted toward children and young adults.

The bill, AB131, would prohibit e-cigarette companies from advertising to anyone under the age of 21 by using cartoons, packaging that imitates candy or any use of the word “candy.” If passed, companies would be fined up to $10,000 for repeat violations.

Last week, state senators also announced they would propose a ban on flavored tobacco and vaping products in stores and vending machines.

Juul, a San Francisco-based manufacturer of flavored tobacco and vaping devices, has been facing more scrutiny. In September, the FDA declared teen use of nicotine vaping as an epidemic.