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Local businesses getting creative to generate Cyber Monday sales

Paso boutique.JPG
Posted at 5:15 PM, Nov 30, 2020
and last updated 2020-11-30 23:05:53-05

It’s known as the busiest online shopping day of the year: Cyber Monday.

With COVID-19 restrictions and concerns keeping many people at home, local retailers are offering exclusive online deals to customers.

Clothing stores, wineries and even restaurants are all doing their part to bring in the business and the pandemic is forcing retailers to gear their business to people at home.

“Because of the situation, some people just don’t want to come out and physically shop, so we have to encourage them to go our website,” said Camilla Burns, owner of Bijou, a boutique clothing store in Paso Robles.

She says getting innovative and creative for her customers is key, especially being a local business.

With Cyber Monday becoming Cyber Week at Burns’ store, Grey Wolf Cellars is also gearing their deals to customers who can’t make it in.

“Definitely more of a focus on shipping, encouraging people to make it easier on them, make it a little cheaper, because it can be expensive to ship cases of wine,” said assistant tasting room manager Kira Smith.

She says shipping costs were reduced to $1 on orders of six bottles or more.

Restaurants are also getting creative on Cyber Monday. Sylvester’s Burgers in Atascadero offering up “Slyber Monday” to its customers.

“You get a free burger card if you show our social media some love, giving out those deals. Man, that’s what business is all about, man, it’s about innovation. It’s just staying with the times and being able to adapt,” said Sylvester’s manager Blake Fragione.