A new Kristin Smart billboard is up in Oceano.
The Cal Poly student went missing in 1996.
The billboard is just west of the Halcyon and Highway 1 intersection, directly behind the 'Welcome to Oceano' sign.
For years, a similar billboard in the Village of Arroyo Grande has served as a constant reminder to bring justice to Smart and her family.
That one sits outside the James Murphy Law Office.
There's a $75,000 reward for any information about the case.
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