A new women's clothing store is now open in downtown San Luis Obispo.
It's called Rebelle and Bloom. Store employees say the shop opened on Valentine's Day.
The new shop is taking the spot of what was previously another long time women's clothing boutique called Avanti.
The store is located on the corner of Higuera and Chorro Streets.
Avanti closed after more than 30 years of business in downtown San Luis Obispo.
